Local SEO 2021: Introduction to Google My Business (GMB)

SEO Agency

Google My Business (GMB) In this blog we’ll talk about finding, claiming, verifying your local business, as well as different best practices to improve your local business ranking on Google. Google My Business lets you manage how your local business appears across Google products, like Google Maps and Google Search. If you operate a business that […]

SEO 2021: Google Search E-A-T Principle & YMYL

Social Media Marketing

Google Search E-A-T Principle What is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” Each of these terms represent a measurement of the degree to which a business is considered a leader in its field, regardless of the industry or niche that they may fall into. “Expertise” – The Oxford English Dictionary defines “expertise” as “Expert […]

SEO 2021: Search Engine Optimization and Core Web Vitals

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Search Engine Optimization and Core Web Vitals SEO SEO and Core Web Vitals go hand in hand in improving the quality and quantity of the traffic a website gets from organic search results. There are a number of ways that a website can achieve this, differing slightly depending on the search engine, but for the purpose […]

21 SEO Trends & Tips for 2021 (Part 3)

Search Marketing Agency - SEO

21 SEO Trends & Tips for 2021 (#15 to #21)   SEO 2021 Trend/Tip #15 – Semantic Search Semantically related keywords will play a more important role in search in 2021. In the past the primary focus of SEO efforts was on the identification of the most important, relevant keywords. Today, it is common knowledge […]

21 SEO Trends & Tips for 2021 (Part 2)

Search Marketing Agency - SEO

21 SEO Trends & Tips for 2021 (#8 to #14)   SEO 2021 Trend/Tip #8 – Artificial Intelligence, Search and SEO One of the most important SEO trends in 2021 is adapting website optimization efforts in response to how Artificial intelligence (AI) is redefining the future of how humans interact with online content. Google’s AI […]

21 SEO Trends & Tips for 2021

Search Marketing Agency - SEO

Search engine optimization (SEO) is an effective way to attract consumers to your online business platforms — provided that you do it right. Being that SEO is constantly evolving, staying on top of the latest search algorithm updates can be challenging. Acknowledging the fact that SEO is constantly changing, here is a compilation of 21 […]

Branded Content, Branded Ads and Driving Efficient Purchase Intent

Branded Content, Branded Ads and Driving Efficient Purchase Intent

Digital marketing agencies need to be at the top of their game when it comes to understanding and leveraging new products. In times when new ad production is more challenging, sponsoring branded content from creators and publishers can be an attractive option. But when it’s also critical to make the most of every media dollar, […]

Top SEO KPIs To Look At

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SEO Agency KPI Metrics – Key Performance Indicators You may have a captivating, aesthetically wonderful website. But without utilizing SEO and targeting your target audience, where’s the return? It’s like having a Ferrari with a lawnmower engine. It looks great, but you won’t be getting anywhere quickly.  Top SEO agencies can be difficult to find. […]

Facebook and Instagram Verification Process

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Have you ever wondered what you can do to obtain the coveted blue check verification? How do you apply? What happens when you do? What factors are considered? Here you’ll get the scoop on the verification process and ways to secure your accounts on Facebook and Instagram. Verification Badges Verified badges on Facebook and Instagram […]

The Social Media Measurement Journey

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Focus on Metrics that Matter Begin with making a strategic decision on what is measurable that best aligns to your brand’s broader business goal. Consider what data is available and what tracking capabilities are possible through Facebook platforms or partners such as Instagram and Audience Network. Focus on metrics tied to a key business goal […]