SEO 2021: Google Search E-A-T Principle & YMYL

Social Media Marketing

Google Search E-A-T Principle What is E-A-T? E-A-T stands for “Expertise, Authoritativeness, Trustworthiness.” Each of these terms represent a measurement of the degree to which a business is considered a leader in its field, regardless of the industry or niche that they may fall into. “Expertise” – The Oxford English Dictionary defines “expertise” as “Expert […]

SEO 2021: Search Engine Optimization and Core Web Vitals

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Search Engine Optimization and Core Web Vitals SEO SEO and Core Web Vitals go hand in hand in improving the quality and quantity of the traffic a website gets from organic search results. There are a number of ways that a website can achieve this, differing slightly depending on the search engine, but for the purpose […]

21 SEO Trends & Tips for 2021 (Part 3)

Search Marketing Agency - SEO

21 SEO Trends & Tips for 2021 (#15 to #21)   SEO 2021 Trend/Tip #15 – Semantic Search Semantically related keywords will play a more important role in search in 2021. In the past the primary focus of SEO efforts was on the identification of the most important, relevant keywords. Today, it is common knowledge […]

21 SEO Trends & Tips for 2021 (Part 2)

Search Marketing Agency - SEO

21 SEO Trends & Tips for 2021 (#8 to #14)   SEO 2021 Trend/Tip #8 – Artificial Intelligence, Search and SEO One of the most important SEO trends in 2021 is adapting website optimization efforts in response to how Artificial intelligence (AI) is redefining the future of how humans interact with online content. Google’s AI […]

21 SEO Trends & Tips for 2021

Search Marketing Agency - SEO

Search engine optimization (SEO) is an effective way to attract consumers to your online business platforms — provided that you do it right. Being that SEO is constantly evolving, staying on top of the latest search algorithm updates can be challenging. Acknowledging the fact that SEO is constantly changing, here is a compilation of 21 […]