The Social Media Measurement Journey

social media agency

Focus on Metrics that Matter Begin with making a strategic decision on what is measurable that best aligns to your brand’s broader business goal. Consider what data is available and what tracking capabilities are possible through Facebook platforms or partners such as Instagram and Audience Network. Focus on metrics tied to a key business goal […]

Social Media Ads: Basics of Facebook Boosting & Instagram Promoting

Social Media Ads: The Basics of Facebook Boosting and Instagram Promoting As organic reach continues to decline across Facebook and Instagram due to ever changing factors in their respective social media ads algorithms, social media advertising has become more and more important to ensuring that the content being developed is actually seen, heard and engaged […]