Facebook and Instagram Verification Process

Have you ever wondered what you can do to obtain the coveted blue check verification? How do you apply? What happens when you do? What factors are considered? Here you’ll get the scoop on the verification process and ways to secure your accounts on Facebook and Instagram.

Verification Badges

Verified badges on Facebook and Instagram appear next to the Page or account’s name, as well as in search. This shows that Facebook and Instagram have confirmed that an account is the authentic presence of the creator, public figure, celebrity, or global brand it represents and helps people more easily find the accounts they wish to follow. Facebook and Instagram’s verification team vets all requests thoroughly and base their review on a number of inputs to determine whether an account is eligible to be verified.

Verification Review Criteria

Facebook pages must follow Facebook’s Terms of Service and Community Standards

Instagram accounts must follow Instagram’s Terms of Service and Community Guidelines.

In addition to the above, accounts must also be:

Authentic: Your account must represent a real person, registered business or entity.

Complete: Your account must be public and have a bio, profile picture and at least one post. Your profile can’t contain “add me” links to other social media services.

Unique: Your account must be the unique presence of the entity it represents. Generally, one account per entity may be verified, with exceptions for language-specific accounts. Facebook and Instagram doesn’t verify general interest accounts (e.g., puppy memes).

Notable: Your account must represent a well-known, highly searched for individual, brand or entity. We review accounts that are featured in multiple news sources. Facebook and Instagram don’t consider paid or promotional content as sources for review.

Verification on Facebook

Contact our social media marketing team if you’d like help applying for a blue verification badge.

To request a blue verification badge, your Page or profile must comply with Facebook’s Terms of Service and have several supporting documents.

Safety on Facebook

Stay safe and secure by learning the ways to protect yourself, your fans and your account on Facebook.

Turn on 2-factor authentication and add an extra layer of security for your account.

Report any abusive content or spam.

Hide or delete unwanted or unsolicited comments.

Report an Imposter Account

Filter out unwanted words or phrases with comment moderation

Get alerts like notifications on unrecognized logins.

Manage your time so you can have more control over time spent on our platforms and a new way to limit notifications.

Safety on Instagram

Learn the ways to protect yourself, your fans and your account on Instagram

Add an extra layer of security for your account by turning on 2-Factor Authentication

Learn how to report a post or an account.

Filter out comments you don’t want to appear on your posts with comment moderation.

Turn off comments.

Report an imposter account.

Take control over time spent on our platforms and limit notifications.

The Social Group™ is a Facebook Partner Agency and Blueprint certified. Contact our social media marketing team to help elevate and quantify your social media efforts. If you’re looking to expand into other digital marketing initiatives, reach out to our Search Engine Optimization and Google Ads team.

Source: Facebook Partner Agency Resources

Stan Andrzej

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