Social Media is perhaps the single most important marketing a tool a brand can use to enhance and maintain its identity. The first thing our Social Team looks at is your brand's marketing goals and what the key performance indicators will be. While your brand identity serves as the bedrock of your social campaign, your brand voice serves to manifest that foundation in a fun, actionable and quantifiable way.

Social insight is vital in developing concepts that people will explore and share. This is how we precipitate actionable results from your consumer base. At The Social Group, we assist brands in sharing their story across a multitude of social platforms that captivates, engages and maintains consumer attention and loyalty.

One of the ways in which we share your brand identity across social media is digital advertising. While Facebook, YouTube, Instagram, Twitter, Snapchat and Pinterest are all "free" it is quite difficult to gain any scalability or quantifiable traction without paid promotion. Luckily, we at The Social Group are experienced in the very best practices in social advertising on any platform. Our social media marketing team currently operates live social campaigns in the sporting, hospitality, banking, retail and services industries. Small business owner? Fear not. The great thing about social advertising is you can pick whatever budget you want and get an approximated reach. See Fortune Magazine's article on how small businesses can take advantage of social media advertising.

So how do we create the content? Our team of photographers, videographers and graphic designers will develop a creative library tailored to your brand's needs and objectives. From underwater 360 degree videos to soaring drone footage and everything in between, we have you covered.

Want to see what Forbes has to say about modern social media marketing? Don't let us do all the talking! Click here and take a look.

Ready to begin? Let's get social then.